Bright design for bold minds.
Playful, vivid, and energetic visual work.
Playful, vivid, and energetic visual work.
Nice to meet you!
Hi! I am a Hong Kong-based graphic designer and illustrator. I have been specializing in all kinds of branding design since 2010.
Expertise/ Experience
Branding / Marketing
Bold, colorful visuals for kids' fashion, baby care & education. Covers social media, packaging, events, trade shows & photoshoot art direction.
Illustration & Product Design
Playful mascots & spirited artwork. Specialized in kids' products, schoolbags, stationery, book layouts & photography retouching.
UI & Digital Design
User-friendly web/UI design. 4+ years leading visual strategy at a top EdTech company. Delivering energetic, interactive digital assets.
✦ Featured Graphic Works
4 Main Works
Design marketing visuals for each new season. Every campaign has a strong theme that connects all promotional materials. I also coordinate and plan with the team before photoshoot to bring the brand's message to life.
I master the art of taking a brand’s core DNA and stretching it into high-impact, multi-channel marketing campaigns. Playing expertly within guidelines while pushing creative boundaries, I seamlessly translate brand identities into scroll-stopping social media, captivating video edits, responsive websites, and stunning retail print visual design.
Working with a creative production House, I designed complete visual branding and packaging for top personal care brands. I also handled e-commerce graphics, product photoshoot, and exhibition booth designs for major trade shows.
I designed themes, layouts, and illustrations for two major educational publications. This included an International Student Newspaper covering history, leadership, and science, as well as a child development magazine. I also redesigned the book covers, turning a vintage style into a bold, colorful, and modern design that kids love.
❋ illustrations Playground
4 Main Works
I create custom illustrations for published books, magazines, and educational products for various clients. I also have rich experience drawing branded illustrations and comic strips in my full-time in-house roles to bring messages to life.
Welcome to my personal art space. Here, I create my own characters and tell unique visual stories. It is a playground where I explore my style, play with consistency, and make illustrations that are both fun and charming. I love sharing these creations with my online community on social media.
As the Co-founded a creative group to plan and host art and literature Community group call “SHIPS”. I led the entire project and personally designed all the promotional visuals, graphics, and custom illustrations myself. It was a great experience bringing creative communities together.
A peek into my everyday visual diary. These sketches and doodles are my daily creative exercises—quick drawings to explore new colors, practice my skills, and keep my imagination active.